“At times when a door count might be growing slightly, stagnant, or fluctuating after COVID, we're finding that casinos are looking for new ways to get new customers into their facilities,” Adam Goldberg, CEO of Rock and Brews, told Tribal Business News. With the maneuver, ilani joins a growing list of tribal casinos that are betting on star power and alternative entertainment options to pull in customers and keep them coming back. Owned by the Cowlitz Indian Tribe, the southwest Washington casino has teamed up with Rock and Brews, a franchise restaurant concept that’s the brainchild of legends Gene Simmons and Paul Stanley of the iconic rock band KISS. As the ilani casino looks to reignite its vibrancy, the tribally owned gaming facility is turning up the volume with a classic-rock twist.
